For generously-endowed women, finding a bra that fits comfortably can be a real problem.
Now the first ever super-size L-cup bra has been manufactured to help solve the problem.
Bravissimo launched the first 28-inch back size and fitted shirts tailored for women with bigger chests as well as introducing the KK-cup size two years ago.
Super-size me: Lingerie manufacturer Bravissimo has launched the first ever L-cup bra
But it seems even the KK was not enough and customers soon complained that they needed an even bigger size.
Welcome support: Lisa Walker wears the L-cup Alana bra and says it gives her much more comfort
In response the firm have released the jumbo bra in cup sizes D to L in black, nude, white and petal pink.
The body shape of women has altered in the last few decades with many discovering they have developed bigger breasts due to changes in diet and lifestyle.
Lisa Walker, 42, from Cheshire, wears the L-cup Alana bra and says it gives her much more support and comfort than her previous KK.
A spokesman for the company said: ‘This might sound a bit over the top but it is easy to underestimate how much your figure, the way your clothes look and the way you feel about yourself can be transformed by the right bra.
‘Almost 80 per cent of women are wearing the wrong size [bra].
‘Our research has shown that up to 40 per cent of women should be wearing a D-cup and above – even if they don’t yet know it.
‘We believe the UK average bra size is actually a 34E. ( dailymail.co.uk )
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